I’ll be presenting at the ACES Editing Conference to help editors teach marketing to their authors. Join me!

Here’s my presentation blurb:
Discover the dynamic relationship between authors and editors and how it can be harnessed to create a powerful book marketing strategy. In this enlightening class, you will explore how you as an editor can play a pivotal role in helping authors effectively market their books, from fine-tuning the manuscript to crafting a compelling narrative that resonates with readers.

Highlights:

Editorial Collaboration: Refine manuscripts for marketability through author-editor partnerships.
Understanding the Audience: Editors aid in engaging the target readership.
Structural and Content Edits: Enhance a book's appeal by refining its structure and flow.
Crafting Captivating Blurbs: Help authors create compelling book descriptions.
Measuring Impact: Analyze interventions' effects on sales and refine strategies.

Discover how editors significantly contribute to authors' success, gaining deeper insights into shaping marketable books by the end of this workshop.